Using Surveys at My Seminars

Dear fellow organizers,

I recently did some serious education on using surveys to grow my professional organizing business. This blog will be the first of a series on "Using Surveys" in your own professional organizing business.

I learned this is a VALUABLE tool that is greatly overlooked. It is definitely a component I am weaving into my business and marketing plan.

I used a survey for the first time at a seminar I presented to a room of 23 real estate professionals. I was asked by the branch manager to present tips and strategies on time and email management. At the end of my 1 hour presentation, I asked the participants to complete a short evaluation form . Note I used the work 'evaluation' rather than 'survey'. I think the word survey turns some folks off.

In any case, I gained some valuable feedback. Most importantly, based on the results, I learned that 94% were satisfied with the seminar I presented.

With this factual statistic, I have a new marketing feature to use. On my seminar webpage, I can dump the statistic. I can use it when networking, I can use it in direct mailings to seminar prospects. Who would not want a speaker and a presentation that has a track history of 94% satisfaction?


Becky Esker is a certified professional organizer, national speaker, owner of Get Organized! L.L.C., and the forthcoming author of 2 Minutes to Organization: The simple way to get organized! In addition to the services Becky’s team offers in the Cedar Rapids, Iowa area, Becky also helps other professional organizers all over the world grow and build their business through a wide array of products and services. To become a member of the Just For Organizers community, access www.JustForOrganizers.com.